Our Brands...

Supplying High-End Watch Accessories. Italian Leathers, German Craftsmanship.

Bulang and Sons - Straps for high-end luxury watches

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Modern Spirit. Vintage Soul.

Bulang and Sons is a globally renowned destination for high-end vintage watches and premium leather watch straps.

With over 140,000 straps sold in the past 12 years, we are trusted by collectors and style enthusiasts worldwide. Our commitment to exceptional craftsmanship, timeless design, and uncompromising quality has made us a benchmark in the world of horological excellence.

The Wholesale Collection

Balder - A distinctive, accessible collection 

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Contemporary Watch Straps. 

Meet BALDER, our contemporary watch strap collection where modern design meets everyday style. Thoughtfully selected leathers, refined textures and sophisticated colours bring a fresh perspective to today's watches.

A distinctive, accessible collection created for jewellers and retailers looking to offer their customers something beyond the ordinary.

Explore the Balder Collection

WAIR. Straps for Apple Watch

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Apple Watch Bands. But Different.


Introducing WAIR., Bulang and Sons' exclusive sub-brand dedicated to premium Apple Watch straps. Crafted with the same precision and elegance that define Bulang and Sons,

WAIR. blends modern functionality with refined aesthetics—designed for those who demand style without compromise.

The Wholesale Collection